Create target audience profiles based on demographic (ACORN) and lifestyle (OCEAN) data.
Overlay shopping behaviour and media consumption data (GWI) to optimise audience selections.
Build the optimum media mix using historical performance data (PlanVault).
Create a final catchment model (based on radii or drive times) which determines the optimum location selection.
Buy and implement media at the most efficient rates, leveraging SMG’s buying scale.